What is a PPC Campaign?Pay Per Click

There are definitely a lot of ways to advertise on the Internet. Pay Per Click (PPC) is a basic way to advertise using the Internet and these advertisements show up either in the right hand column or directly above the organic listings in a slightly shaded colour and contain the words "sponsored link" in them. This Internet advertising model will let you know who are the Internet users that visit or check your site, and as an advertiser, it will mean that you will only pay for the clicks on your advertisement that send traffic to your site. Very different from the traditional forms of Yellow Pages, Radio, TV and Newspaper that we have been used to using over the years where you pay regardless whether the advertising brings you a ROI.  With PPC, you only pay when a customer clicks on your advertisement!

There is a lot of Internet advertising campaigns to choose from but one of the best is a PPC Campaign.  A well structured PPC Campaign is important because it will tell you what people do on your website once they get there. This information is important so you can manage your campaign and decide on the best ways to 1.) Get a high value of traffic; 2.) Convert onlookers to become your customers; and 3.) How to generate more profit.

The Cost of a PPC Campaign can vary depending on the competition for that keyword so a little keyword research is a great idea to determine what people are typing into the search engines to find the product or service you are advertising. You can then bid and set a daily budget so when you reach that limit, your ad disappears until the next day. Most people outsource their PPC Campaigns to professionals because if it is not well managed, it can cost you a lot of money.

A PPC Campaign that is well managed can get targeted traffic that you want for your site at a budget that you are happy with.

If you want more information on how to get great PPC Campaign that will drive good quality traffic to your website, please fill in your details at our contact page.